Case Studies

These are composite scenarios, written to show how common problems usually get solved. They do not describe any particular client, organiser or event.

A Large Association Congress

Is your association giving members all they expect?

Challenge:	Give everyone using the registration site a smooth experience Show leadership by using mobile and wireless technology throughout Improve systems and services without adding cost
Solution:	The organiser links the association's website and the registration site with a single sign-on and one shopping cart. Attendee data is collected wirelessly and posted to the web, so that every team relying on it can see the numbers in real time.
Results:	Every badge is printed on arrival, removing the cost of mailing. Session scans give programme planners real attendance figures for the first time, and the help desk reports far fewer complaints about lost badges.

A Global Exhibitor's Measurement Programme

What to do when management demands quantifiable results from events worldwide

Challenge:	Build a data collection system that works at events around the world Standardise the questions despite differing local conditions Send qualified inquiries automatically into the company's CRM
Solution:	The marketing team agrees on one short survey, one set of fields and one export format, then works with an outside research firm to set definitions. Local teams may rent any device, as long as it exports data in the agreed format.
Results:	For the first time the company can compare events on equal terms. It drops several shows that looked busy but produced few strong leads, and moves the budget to smaller events with better results.

A Medical Conference and Its Credits

Managing CEU credits after a long-range experiment disappoints

Challenge:	Add badge production to an existing in-house registration system Regain attendee confidence in credit tracking after long-range tags proved unreliable Help exhibitors gather leads and see value from the event
Solution:	The conference keeps its own registration database and adds a badge-printing layer through an integration. Touch-range readers at each session door record entry and exit, and the same badges work with exhibitors' lead devices.
Results:	Attendees can check their credits at a kiosk as they go, so the rush at the desk on the last day disappears. Tracking disputes fall sharply, and exhibitors can follow up on leads during the show.

An Expo at a Casino Resort

Running a three-day trade show next to a working gaming floor

Challenge:	Keep attendees moving along a long route past the casino floor Scan reliably in halls where mobile signal is weak Provide a separate route for student visitors, who may not cross the gaming area
Solution:	The organiser maps the route with a stopwatch, adds signs at each junction and prints the hall location on every lanyard. All scanners run offline and sync over a dedicated network. A separate entrance and escort are arranged for the student group.
Results:	First-session attendance holds up well, and the evening receptions at the resort's restaurants and poker room become a highlight. Exhibitors receive complete lead files, even though live uploads lag at peak times.